Betsafe have signed a three-year deal to become a major sponsor of the Danish soccer league, medic just months ahead of the country’s market opening up.
The company will become the third main sponsor of the Danish Superliga as well as the title partner of the second tier of Danish soccer, which will be renamed the Betsafe Liga.
The contract will be activated once Betsafe has received its licence under the forthcoming Danish legislation being introduced. The Danish government reassured the industry in January that licensed operators would be active in the market by the autumn.
Richardt Funch, Betsafe’s country manager for Denmark, told EGaming Review that the deal would give the company “a unique strategic platform” for the introduction of the Danish legislation.
He added: “This deal will send a clear signal to the industry that Betsafe has very high ambitions and will become a significant operator in the future Danish betting market.”