Betfair Title Sponsor Snooker Shoot-Out

Online betting company Betfair have become the new title sponsor of the Snooker Shoot-Out tournament.

The tournament, which is a quick paced, one-frame competition, will now be known as the Betfair Snooker Shoot-Out and will be held from 25-27 January 2013 at the Tower Circus Arena in Blackpool.

Barry Hearn, World Snooker Chairman said: “This tournament is all about thrilling and fast moving snooker action. When the arena is packed out it generates such a buzz.”

Matt Robinson, international director at Betfair added: “The Betfair Snooker Shoot-Out has revolutionised the game and I’m confident our customers will take to its fast-paced nature.”

The tournament will feature the world’s top 64 players and will be broadcast on Sky Sports.

The winner of the tournament will pick up a cheque for £32,000.