Bet25 Becomes Brondby’s New Shirt Sponsor

July 15, 2014

Danish telecoms group TDC, through their gambling operator Bet25, have agreed to become the new mains sponsors of Danish Superliga team Brondby.

The sponsorship is to last for one year and, while the deal’s value was not announced, TDC described it as a “multi-million million crown” agreement. The logo of TDC’s betting site Bet25 will be on the players’ shirts.

Brondby’s CEO, Jesper Jørgensen, commented on the deal: “It’s a happy day for Brondby. This is much more than a so-called main sponsor agreement. We have been in the market to find a partner that would not only support Brondby economic, but also provide value for Brondby in relation to culture, know-how and image. We have now succeeded. And it is an important milestone for our project.”

Holger Kristiansen, director of Bet25, added: “An important element in the agreement are installing WiFi at Brøndby Stadium. Digitization of Brøndby Stadium is something we have investigated the possibility of a long time, and it is particularly satisfying that we in cooperation with TDC will be able to offer our many fans an even better stadium experience in the future.”