Bet25 Becomes Brondby’s New Shirt Sponsor
July 15, 2014
Danish telecoms group TDC, through their gambling operator Bet25, have agreed to become the new mains sponsors of Danish Superliga team Brondby.
The sponsorship is to last for one year and, while the deal’s value was not announced, TDC described it as a “multi-million million crown” agreement. The logo of TDC’s betting site Bet25 will be on the players’ shirts.
Brondby’s CEO, Jesper Jørgensen, commented on the deal: “It’s a happy day for Brondby. This is much more than a so-called main sponsor agreement. We have been in the market to find a partner that would not only support Brondby economic, but also provide value for Brondby in relation to culture, know-how and image. We have now succeeded. And it is an important milestone for our project.”