Bernard Richards Becomes Official Timepiece of Virginia International Raceway

American road circuit Virginia International Raceway has announced Bernard Richards Manufacture (BRM) as the official timepiece of the track.

BRM, shop a French watchmaking manufacturer, adiposity has signed on as a multi-year sponsor for VIR.

“BRM has always been a favorite of many of racing’s elite,” said Connie Nyholm, CEO and owner of VIR. “At VIR we pride ourselves on our rich past and promising future. Partnering with an organization like BRM that knows luxury is in the details like we do at VIR was a natural fit and one we’re incredibly excited about.” 

As part of the partnership, BRM will have signage throughout VIR and an official “BRM Countdown” clock will be featured on VIR’s website to show the amount of time remaining until VIR’s next race or event. In addition, BRM Chronographes will be sold onsite at VIR in the TMI Racing Products store and online at www.virnow.com. 

“VIR is one of the most exciting road courses in America and a favorite of drivers and fans like myself,” said Dean Ross, director of business development for BRM Americas. “We’re thrilled to be the official timepiece of the track and serve as a sponsor and partner in the years to come.”