Benchmark Sport Announces Joint Venture with IMG Worldwide
August 27, 2013
Benchmark Sport International, owners and operators of the Sport Industry Group, Beyond Sport, Benchmark Talent and Square Mile Sport, and IMG Worldwide, the global sport, fashion and media company, have announced a new partnership which will take the Bloomberg Square Mile Relay outside the UK for the first time.
The joint venture sees Square Mile Sport and IMG partner to launch the Bloomberg Square Mile Relay in Singapore. The event will combine IMG’s in-depth local knowledge of the market and experience in staging major events, with the expertise Square Mile Sport has honed over six years of hosting the event in London.
“We are hugely excited to partner with both IMG and Bloomberg to take the Bloomberg Square Mile Relay to Singapore,” said Nick Keller, CEO of Square Mile Sport and Benchmark Sport International. “There is no more respected brand in sport than IMG and no more respected brand in business news than Bloomberg, and we could not ask for better partners as we take this fantastic event around the world.”
James Robinson, Managing Director of IMG Challenger World, the mass participation sport division of IMG, said: “The Bloomberg Square Mile Relay is one of the most exciting events on the London calendar and a fantastic addition to the roster of international events which IMG delivers around the world on an annual basis. We are delighted to partner with Benchmark Sport to take the Relay to a new continent and look forward to a successful debut event in Singapore.”
The inaugural Singapore edition of the race will be held on Thursday 24th October 2013. For more information, visit www.squaremilerelay.com