Belvedere Named Official Sponsor of The PGA of America & PGA Championship
March 13, 2013
Belevedere Vodka has been named the Official Vodka of the PGA of America and the PGA Championship in a new agreement to 2015.
The association will be highlighted with an integrated marketing campaign that features advertising, social and digital media activation, country club viewing parties, fine wine and spirit store promotional programs, and consumer experiential programs at the PGA Championship.
PGA of America Chief Business Officer Kevin Carter said: “The PGA of America is delighted that Belvedere Vodka will serve as the Official Vodka of The PGA of America and the PGA Championship.
“Belvedere is renowned for producing a premium vodka that is refined and distilled to the highest of standards. We welcome them as a distinguished supporter of the 27,000 men and women who serve as PGA Professionals and as a proud sponsor of the Season’s Final Major.”
Charles Gibb, President of Belvedere Vodka, added: “The PGA of America and its Professionals represent the gold standard in the game and business of golf.
“Through world- class events, such as the PGA Championship, and innovative programs, they are true innovators in how they engage with their consumers. Whether it’s at the 19th hole of the golf club or the hospitality areas of the PGA Championship, Belvedere will now be enjoyed by all those who appreciate the finest vodka in the world.”
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