Beko Become Premium Partner of FC Barcelona in Four Year Deal
By iSportconnect | June 30, 2014
FC Barcelona and Beko have agreed a four year partnership deal that will see the home appliance group’s logo on the sleeve of the team jersey.
As a part of the deal, the pair will work together on strategic marketing and corporate responsibility objectives.
Javier Faus, FC Barcelona Vice President said: “It is an immense pleasure for us to announce this agreement. It will be the third most important Barça sponsor after Nike and Qatar Airways.
“Turkey is a country that has a friendship with Barça and has worked with us for some time. We could not partner with any brand, but only with one that shares our global outlook.
“We have been working on this agreement for a year.”