beIN SPORTS Seals National Basketball League of Canada Broadcast Deal

The National Basketball League of Canada have secured a three-year national broadcast television deal with beIN SPORTS Canada. 

The partnership will bring weekly live NBL Canada games in HD to Canadian households via Bell TV, Bell Fibre, Eastlink, MTS TV, Rogers, and Videotron throughout the 2014-15 season. 

Games will be aired each Thursday and Saturday night during prime time with special coverage for playoffs and special events such as the All Star Weekend. 

“This is a historic day for our league to announce this incredible opportunity with a media partner such as beIN SPORTS Canada,” exclaimed NBL Canada Commissioner Paul Riley. 

“Over our three year history we have proven that the caliber of our basketball and entertainment is worthy of being brought to the masses, and now that day is upon us.”

“As the largest distributor of TV content in Canada, Ethnic Channels Group, as the exclusive distribution partner of beIN SPORTS, brings a combination of cutting edge technology and distribution expertise for beIN SPORTS Canada. Together with the NBL Canada, we share a vision to showcase premium Canadian sporting content to the Canadian audience. We are excited to feature Canada’s only national professional basketball league to Canadian basketball fans,” said Slava Levin, Co-Founder and Chief Executive Officer of Ethnic Channels Group.