beIN SPORTS partners with Wildmoka to launch mobile near-live video experience for football fans
September 12, 2017
In complement to TV, now is time to enjoy sports on mobile! With its mobile service, beIN SPORTS FRANCE has been re-inventing the near Live video experience, reaching out to a brand new, digital-addict, subscribers base. Leveraging in-app purchase. Powered by Wildmoka’s unique Automation technology.
Wildmoka, the leading Digital Content Creation Platform provider, has been selected by beIN SPORTS FRANCE to power their new ‘beIN Ligue 1’ in-game mobile service, allowing subscribers near live access to the best in- game highlights.
With Wildmoka’s platform, beIN SPORTS editorial team directly clips and publishes, within seconds, key moments from Live football matches, and provides their subscribers with personalized updates and summary content. With the start of the 2nd season of the service, more than 400 matches have been covered already, generating more than 50.000 hot football moments.
With the acquisition of the French ‘Ligue 1 Near-Live rights’, the challenge was double for beIN SPORTS FRANCE. They wanted to create a brand-new mobile-first experience, powered by in-app purchase, covering 380 matches a year. And they desired that experience to be as quickest as possible, making sure that the quality of the experience is at the level of the subscribers’ expectations to attract and retain that new digital- addict audience.
And for a football fan, the expectation is not even questionable: access to the best moments must be the quickest – notification and video of a goal should be available within seconds. And match with his own personal preferences.
Cristian Livadiotti, co-founder of Wildmoka: “We strongly believe that Automation is key in Digital Content Creation, as it allows for massive and quick creation of short form.
“We are extremely pleased about this partnership, as it is a very strong recognition of our efforts in this area. We have built automation to streamline our customer’s workflow, at the service of their own story telling. Our platform is able to, fully automatically, and almost instantaneously, extract, tag and push key moments from Live sports to any digital platform.
“And thanks to its versatility, it can be tuned to any editorial requirement, and can be adapted to any story telling. The key is to not trade quality for speed, but to achieve the best of both.”
Thomas Menguy, Wildmoka co-founder, added: “Digital is more than ever a serious matter. Our Tier1 customers are fully entitled to claim for very high level of availability, as well as the strongest security for the content rights they have invested so much in.
“The telco grade design of our platform allows us to commit to very high SLA, and features strong content encryption to cope with those requirements.”
