beIN SPORTS Agrees Rights To The Vitality Women’s FA Cup In MENA
February 25, 2022
beIN SPORTS (“beIN”) will show the Vitality Women’s FA Cup for the remainder of the 2021/22 season in 24 countries across the Middle East & North Africa (MENA). The agreement with The FA will cover all remaining matches this season including live coverage of selected Quarter Final’s, both Semi Finals and the showpiece final at Wembley Stadium on 15 May.
beIN SPORTS coverage of the competition will start with this weekend’s clash between Liverpool and Arsenal, which kicks off at noon local time / 3pm Doha on Sunday 27 February. beIN SPORTS will broadcast the competition in Arabic and English further showing its commitment to boost viewership of women’s sport, through the beINSPIRED initiative.
The beINSPIRED project’s objective is to elevate the profile of under-represented sports globally and recognise the value that all sports, and women’s sport in particular, play in the international sports eco-system.
Commenting on the announcement, Richard Verow, Chief Sports Officer of beIN MEDIA GROUP said: “We are delighted to showcase the Vitality Women’s FA Cup on our channels in the MENA region, in line with our commitment to give maximum exposure to female athletes and talent – both on and off screen – and inspiring the next generation of athletes and fans.”
beIN now holds one of the largest portfolios of women’s sports rights in global broadcasting. In 2021, beIN SPORTS was the official broadcaster of the UEFA Women’s Champions League; CAF Women’s Champions League; the Tokyo 2020 Summer Olympics, Beijing 2022 Winter Olympics, Paris 2024 Summer Olympics; every women’s tennis Grand Slam (Australian Open, French Open, Wimbledon & the US Open) all across the MENA region; the WTA Tour, Billie Jean King Cup 2021 – the World Cup of Women’s Tennis – in Australia, France and MENA; the W Series in the US, Canada and MENA, a range of Paris Saint-Germain Féminine games in various markets; as well as key women’s events from handball, basketball, swimming and much, much more.
beIN SPORTS is also gearing up to broadcast the knockout stages of the UEFA Women’s Champions League in the coming months as the road to the Juventus Stadium on May 22 draws ever closer. beIN viewers will also enjoy the UEFA Women’s Euro 2022, displaying the best of European club and international football to beIN SPORTS viewers in MENA this summer.
