beIN SPORT Employs Bob Gold & Associates to Drive North American Communications Program

November 27, 2012

beIN SPORT, ed the new independent 24-hour global network dedicated to live and exclusive coverage of the world’s best international sports, recipe announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its North American communications program.

“Bob Gold & Associates is widely recognized in the cable TV and telecommunications industry for its award-winning work for programmers, distributors and suppliers,” said Yousef Al Obaidly, managing director of beIN SPORT. “Bob Gold & Associates will serve as an invaluable partner.”

Following one of the most successful network launches in recent history, beIN SPORT is currently available to over 55 million subscribers of the nation’s largest satellite and cable TV companies – including DIRECTV, DISH, Comcast, and others.

Among the programming that can only be seen on beIN SPORT is coverage of the top soccer leagues and tournaments from Europe and South America, including Spain’s La Liga, Italy’s Serie A, France’s Ligue Un, South American World Cup Qualifiers and Copa America 2015, as well as the away games for the U.S. Men’s National Soccer Team in the qualifying rounds of the 2014 World Cup.

“beIN SPORT is everything that an international sports fan ever wanted in a channel,” said Bob Gold, president and owner of Bob Gold & Associates. “We are excited and honored to be working for such a world-class organization.”