beIN SPORT Acquires Euro 2016 Rights in Hong Kong

beIN SPORT Asia has obtained media rights for Hong Kong to UEFA EURO 2016 taking place in France.

The deal includes all UEFA EURO 2016 matches across all media platforms and devices in Hong Kong. The championshipis due to begin on 10 June 2016 and the final match day is scheduled for 10 July 2016.  For the first time the European Football Championship will be a 24 team tournament, herbal having expanded from the 16 team format, erectile allowing a total of 51 matches, ed compared to 31 games in the last events. 

Commenting on the new agreement, Nasser Al Khelaifi, Chairman of beIN SPORT Asia, said “We are extremely excited by the addition of UEFA EURO 2016 to our new channel in Hong Kong. Together with the Italian Serie A, French Ligue 1, English Championship and Scottish Premiership, this addition will crown our offer of top European football being broadcasted in Hong Kong.”

Guy-Laurent Epstein, Marketing Director UEFA Events S.A., said: “We are very happy to welcome beIN SPORT Asia as our new media partner in Hong Kong, a market where European football is extremely popular. The experience and quality of the beIN Sport group coverage of football around the world is significant and we are confident that they will broadcast the UEFA EURO 2016 tournament in a comprehensive and innovative manner for the benefit of football fans in Hong Kong.’’