Bundesliga sportsbiz

beIN Media Group To Broadcast Bundesliga In France And Turkey

By Taruka Srivastav | July 16, 2021

beIN MEDIA GROUP (“beIN”) and Bundesliga International have agreed a new deal for the broadcast of the prestigious German football league on beIN SPORTS in France and Turkey until the conclusion of the 2024-25 season.

In both countries, the four-year agreement includes exclusive access to all Bundesliga and Bundesliga 2 matches every season, as well as the German Supercup and relegation play-offs. The renewal also extends the trusted partnership between beIN SPORTS and Bundesliga in France to more than a decade.

Bundesliga fans in France and Turkey will be able to celebrate every goal of one of the most successful and most watched leagues in the world live and exclusively on beIN SPORTS, including the matches of European contenders FC Bayern München, Borussia Dortmund and RB Leipzig. The Bundesliga is well-known as one of Europe’s highest scoring leagues and, in keeping with this, its players provided more goals in Euro 2020 than any other league. With such attacking football, the new season already looks like it will be action-packed.

The Bundesliga is currently home to three of the French FIFA 2018 World Cup winning squad (Benjamin Pavard, Lucas Hernández and Corentin Tolisso) and a total of five players from the Bundesliga competed for France at the Euro 2020 UEFA European Championships. Furthermore, Turkish players have shaped the Bundesliga since it began in 1963, when Aykut Ünyazıcı was one of the very first foreign players in the league. Generations of Turkish players have followed suit, including stars such as Hamit Altintop and Nuri Şahin.

Bundesliga International CEO Robert Klein said: “Having worked with beIN for many years, we know the world class production that comes with each broadcast, alongside the comprehensive digital and social coverage, and we were eager to continue this journey with them. The Bundesliga is no stranger to phenomenal French players, such as Lucas Hernández, Kingsley Coman and Christopher Nkunku. But we are also renowned for showcasing the next generation of stars, and Turkey’s Ali Akman and Ömer Faruk Beyaz are just two more examples of young talents in Germany. Our joint commitment with beIN is to provide the best possible product, which starts with exclusive and locally relevant story-telling and on-site reporting, to innovative approaches to the live match coverage, so that fans in France and Turkey are able to enjoy their national heroes shine on the world stage.”

Martin Aurenche, Vice-President of Sports Content & Acquisitions of beIN MEDIA GROUP, said “We are delighted to extend our partnership with Bundesliga in France to 2025 and begin a new partnership in Turkey, allowing our subscribers to watch the best German clubs and talent both in the domestic league and in a range of European competitions too. The German league is undoubtedly one of the best in the world, and perfectly complements our incredible portfolio which includes UEFA EURO 2020, FIFA World Cup 2022, UEFA Champions League, LaLiga, the NBA, NFL, Wimbledon and much more.”

Bundesliga sportsbiz