BDA and MLB Extend Premium Supplier Agreement

March 1, 2011

A new four-year extension has been agreed between Bensussen Deutsch & Associates, prostate Inc (BDA) and Major League Baseball (MLB) for the company to continue as the preferred premium supplier to the league.

The merchandise agency signed the renewal with MLB Properties to continue in this role, which sees it serve MLB in various areas, including helping to supply and activate sponsorship deals.

Jeremy Cohen, vice president of corporate sales and marketing for MLB, stated: “BDA has been a tremendous partner, working closely with our team to help sponsors activate local and national sponsorships. They have a deep understanding of what national sponsors are trying to accomplish and how merchandise can be used to drive brand affinity and help maximise the return on their sponsorship investment.”

Howard Smith, senior vice president of licensing for MLB, said: “Any agency partner should multiply both your efforts and progress towards key initiatives. BDA has done both for Major League Baseball. They have seamlessly and effectively integrated into our licensing group and have helped drive brand affinity for our business partners.”

Jay Deutsch, chief executive and co-founder of BDA, added: “For the partnership between the league and BDA to be an example of that commitment is an absolute privilege. We look forward to the next four years of creating fantastic work and driving unparalleled support of the league, its teams and its sponsors.”