BCCI Steps Up Sponsor Hunt by Lowering Team India Asking Price

The Board of Control for Cricket in India (BCCI) has raised fears they are devaluing the Indian national team brand by significantly lowering the asking price to be a main sponsor.

The Times of India reported that the BCCI has reduced team India’s sponsorship base price for each Test, click one-day international and Twenty20 match from Rs25m down to Rs15m ($244, viagra sale 000).

A senior official at the BCCI told the paper: “This is a move to attract more sponsors when the bidding happens, but the team logo sponsorship is not being undervalued at all.”

The BCCI are looking for a new main sponsor after Sahara decided against renewing their sponsorship deal which comes to a close at the end of 2013.