BBC to Adopt 3D Trials for Selected Wimbledon Matches
July 3, 2013
The BBC are set to continue their trials with 3D production and distribution by announcing today that selected Wimbledon matches in this year’s championship will be broadcast in 3D across UK homes.
The free-to-air 3D coverage will be available to those with access to a 3D TV set and to the BBC’s HD Red Button service. This is one of a small number of 3D TV editorial experiments the BBC is currently undertaking, which has also included selected coverage from Wimbledon 2012 and the London 2012 Olympic Games.
Kim Shillinglaw, Head of BBC 3D, said: “We’re delighted to provide live 3D coverage from the biggest matches of this year’s Wimbledon. Major UK sporting events are a big part of our trials with 3D content and this allows us to build on our work from previous Wimbledon Championships and the London 2012 Olympics.”
Mick Desmond, Commercial Director of the All England Club, added: “We are always looking at ways to improve the Wimbledon experience and the 3D TV trials will allow us to do that by exploring the boundaries of live sporting television.”
The matches included in the trial coverage will include:
- -The Ladies’ Singles semi-finals
- -The Gentlemen’s Singles semi-finals
- -The Ladies’ Singles final
- -The Gentlemen’s Singles final