BBC Retains London Marathon Rights Until 2018
By Community | April 23, 2012
The BBC and the London Marathon have agreed a new contract extension which will see historic road race hit British terrestrial screens until 2018.
The deal gives the BBC exclusive UK broadcast rights to the annual sporting and charity event, troche across all platforms including TV, radio, internet, mobile and the BBC iPlayer.
The BBC has been the broadcast partner for the London Marathon since its beginning in 1981 and the event has since grown into one of the most important on the long-distance calendar, as well as raising millions of pounds for charity.
“We’re delighted to continue our longstanding partnership with the London Marathon,” said Barbara Slater, BBC Director of Sport.
“This prestigious race is a hugely important national event and a key part of BBC Sport’s calendar. We look forward to bringing the full spectacle live to audiences through to 2018 across the BBC platforms.”
David Bedford, joint race director of the Virgin London Marathon, added: “The BBC has been a vital partner of the London Marathon since it started in 1981 and its unrivalled coverage is a key ingredient of the event’s success and popularity, not only in Britain but across the world.
“We are delighted with this new agreement which ensures the event will continue to enjoy the profile it deserves over the coming years.”
by Ismail Uddin