BBC Renews Deal to Broadcast Six Nations Until 2017
November 24, 2011
The BBC have agreed a new deal to broadcast the Six Nations Championship until after the 2017 tournament.
BBC Sports’ current broadcast deal which runs until 2013 will be extended until 2017 and keeps them as exclusive broadcaster covering TV, radio and online.
The 2011 Six Nations Championship saw audiences increase to their highest level for 13 years, with an average audience of 4.7m per match.
“The Six Nations is a crown jewel in the sporting calendar,” said BBC director of sport Barbara Slater.
The championship, the premier annual northern hemisphere Rugby Union tournament, is contested by England, Ireland, Scotland, Wales, France and Italy every February and March.
“We’re delighted that we can continue to bring the tournament to our audiences,” Slater added.
“Viewing figures continue to grow year on year and we look forward to continuing to work in partnership with the Six Nations to build interest even further through the BBC’s unparalleled offering of TV, radio, online and interactive services.”
In total over 30 million people within Britain watched some of this year’s tournament.
John Feehan, chief executive of the Six Nations, added: “We are delighted that BBC Sport will maintain, extend and enhance its coverage of the RBS Six Nations, the world’s biggest annual rugby tournament, for a further four years to March 2017.”