BBC Renews British Athletics Broadcast Deal Until 2020
July 24, 2013
Following yesterday’s landmark agreement, British Athletics were further boosted today after BBC announced they have extended their broadcast deal to continue to showcase British Athletics until 2020.
UK Athletics announced yesterday a major deal to have British Athletics take place in the Olympic Stadium every last Friday in June to the end of July each year for 50 years starting from 2016.
The new BBC deal is set to further enhance the exposure of British Athletics ensuring events such as the Anniversary Games and the British Championships will be shown on free-to-air television.
This will provide the sport a platform in the years building up to and beyond the 2017 World Championships in London.
“We’re very proud to continue our association with British Athletics,” BBC Sport director Barbara Slater said.
“This deal enables BBC Sport to bring the best of top-flight UK competition to audiences complementing our coverage of the 2014 Commonwealth Games, the 2016 Olympics in Rio and the 2017 World Athletics Championships in London, making the BBC the place for audiences to follow the full story of the UK’s top track and field athletes right through to 2020.”
UK Athletics chief executive officer Niels de Vos said: “British Athletics is absolutely delighted with this new deal with the BBC. It will ensure that our elite events will be broadcast to the widest possible audience over the next seven years until at least 2020.”