BBC agrees deal to broadcast 2018 All England Badminton Championships
By Community | February 7, 2018
The BBC has agreed a deal to broadcast every day of the 2018 All England Championships live on its digital platforms.
The agreement follows the BBC’s commitment to broadcast 1,000 extra hours of live sport a year online.
Adrian Christy, Chief Executive of the Championships’ organisers Badminton England, said: “To have the BBC back on board broadcasting every day of the YONEX All England live is another significant milestone for our sport and one I am sure will play a significant part in inspiring even more than the one million adults who currently play badminton each month in England alone.
“We are in no doubt that there is demand from sports fans right across the UK to have access to a wider variety of sport online and on their TV screens – and live, world class badminton brings all the action, emotion and drama fans expect.”
Badminton was initially one of five sports to lose all its funding for the next Olympic and Paralympic cycle but UK Sport has now altered its stance and announced plans to fund world bronze medallists Gabby and Chris Adcock for the 2020 Olympics.