BBC Agrees Deal to Broadcast PSA World Squash Championship
September 5, 2013
The Professional Squash Association (PSA) has announced that the BBC has become the latest broadcaster to add Squash coverage to its programming after confirming an agreement to cover next month’s AJ Bell PSA World Squash Championship in Manchester.
The significant deal is a further endorsement of the sport’s appeal just days before squash discovers if it will be added to the 2020 Olympic Games programme.
The championship, the premier annual event on the PSA World Tour, will take place at Manchester Central, the city’s former Manchester Central railway station, from 26 October to 3 November – and will feature the world’s leading players from countries including Britain, Egypt, Australia, France, Germany, Colombia, South Africa, Spain, Botswana, Malaysia, Netherlands, Switzerland, India, Finland, Hong Kong, USA and more.
The new agreement will lead to coverage from the quarter-final stage across the BBC Red Button, IPTV and the BBC Sport website. There will also be a highlights programme following the event on BBC Two & BBC Two HD.
“In our bid to become an Olympic sport, PSA has been investing heavily in TV coverage of squash through SquashTV and to now have the BBC on board is obviously a major boost,” said PSA CEO Alex Gough.
The news means that the BBC joins a broad range of international broadcasters which have covered the elite PSA World Series events since the launch of SquashTV – including Sky Sports, Eurosport, Astro, PCCW, Starhub, SkyNet, Ten Sports, Orbit Showtime Network and One World Sport.