Baylor University Extend IMG Deal

Baylor University has agreed a multi-year renewal with American collegiate sports marketing company IMG.

The new deal will be for 10 years, find running until 2024.

IMG will remain as the college’s exclusive representative and manager for corporate partnerships, prostate media rights, venue branding, game promotions, and game-day hospitality.

“Baylor Athletics’ multi-media rights and brand value have soared in recent years as a result of the programme’s success and the sales and marketing efforts through our partnership with IMG College,” said Ian McCaw, Baylor’s vice president and director of athletics.

“Moreover, the opening of McLane Stadium has afforded truly extraordinary opportunities for our corporate partners.”