Bayern Unveils Multi-Club Digital Partnership
By Sree Varma | December 18, 2018
German top-flight football champions Bayern München has announced a new digital partnership with Bundesliga 2 side Dynamo Dresden, Swiss title holders Basel and Austrian outfit, FK Austria Wien.
Under the terms of the agreement, the three clubs will now be relying on the services and infrastructure of Bayern’s media subsidiary.
FC Bayern Digital & Media Lab GmbH, which launched six months ago, has already built up an impressive portfolio of several European football partners. Commenting on the new partnership, it’s Managing Director, Stefan Mennerich, said: “Our media subsidiary will invest all its efforts into offering our partners the best possible service.”
München Chairman, Karl-Heinz Rummenigge, added: “We’re delighted that three well-known and traditional clubs are counting on our know-how and have put their faith in us.”