Bayern Munich Speak Volumes With New Beats Partnership

January 22, 2016

German Bundesliga giants Bayern Munich have signed a new partnership with audio products manufacturer Beats Electronics (Beats by Dr. Dre).

As part of the agreement, online the company will become an official partner of the club and will exclusively provide with headphones and speakers to help their players prepare for games.

Commenting on the deal, Andreas Jung, Marketing Board Executive of FC Bayern Munich said: “With Beats we have found an internationally recognised partner who understands the symbiotic relationship between music and sports like no other.

“Every day, our players demonstrate outstanding performance. Their mental preparation with music is just as important as their other professional training equipment. We are excited that headphones and speakers by Beats are now an integral part of the FC Bayern Munich team equipment.“

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