Bayer Munich Bundesliga HIA Qatar Sponsorship

Hamad International Airport becomes Bayern Munich’s first-ever sleeve sponsor

By Community | August 15, 2017

Hamad International Airport (HIA), Qatar’s airport, announced today that it has enhanced its current sponsorship of German football club FC Bayern Munich to Platinum sponsor.

The latest FC Bayern game shirt featuring HIA-Qatar’s distinctive logo on the sleeve of the team’s iconic shirts was also revealed.

No contract details of were disclosed, while the previous deal was reported to be worth between €5-7 million (£4-6 million) per year for seven years.

During the event, HIA-Qatar and FC Bayern München also launched their latest promotional video, which showcases HIA’s award-winning facilities and services as experienced firsthand by the football stars.

The video features global football champions Arjen Robben and Robert Lewandowski to name but a few and will be played both in the airport and on board Qatar Airway’s flights.

Earlier in January this year, Qatar had the privilege of hosting FC Bayern Munich in Doha as the team undertook a nine-day winter training camp at Qatar’s Aspire Academy, enjoying the world-beating facilities available to them.

FC Bayern München Executive Board Member Andreas Jung said: “Starting this season, our players will feature the HIA-logo on the jersey’s sleeves. When we signed the contract with Hamad International Airport in January 2016, the sponsor’s badge on the sleeve was already part of our agreement. So far the HIA-logo has already been placed on the training uniforms.”

Qatar Airways Group Chief Executive, Akbar Al Baker Al Baker added: “The strengthening of this fantastic sponsorship between Qatar’s award-winning airport and FC Bayern München, truly demonstrates the State of Qatar’s role as a global leader in sports.

The HIA-Qatar logo on the sleeve of every FC Bayern München jersey helps display the importance that we as a nation place on sports as a means of bringing people together. The HIA-Qatar enhancement of its sponsorship has also further aligned itself with our nation’s ambitious national vision.”

Earlier this year, Hamad International Airport sixth Best Airport in the World by the 2017 Skytrax World Airport Awards, moving up four places from 2016. HIA has also won the ‘Best Airport in the Middle East’ title for three years in a row and ‘Best Staff Service in the Middle East’ for two years in a row.

Bayer Munich Bundesliga HIA Qatar Sponsorship