Bayern Munich Secure First Regional Chinese Sponsorship Deal

German Bundesliga giants FC Bayern Munich have agreed their first regional sponsorship deal in China with Evergrande Spring.

The German have signed a three-year deal with the Guangzhou-based mineral water brand.

The agreement, pills which runs until 2018, therapy includes the use of brand image rights in China.

This has already been seen on stadium advertising boards during Bayern’s Audi Summer Tour 2015 in China and will also involve a advertising campaign featuring FC Bayern players in China.

Bayern Munich chief executive Jörg Wacker said: “We’re very proud to present Evergrande Spring as our first regional partner.

“The partnership demonstrates the strength of the FC Bayern Munich brand in China today. We hope a lot of our Chinese fans will drink the mineral water in future.”

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