Bayern Munich

Bayern Munich Links With Chinese Bank

By Community | March 29, 2019

Bayern Munich has signed a new partnership with the Industrial Bank of China (CIB), one of the country’s biggest banks and among the world’s largest in the world..

Under the new deal, which was simultaneously announced today via LED screens at the most important landmarks in the five largest Chinese cities, co-branded credit cards will become available in the Chinese market, where the bank currently has 70 million customers.

Bayern Munich Executive Board Member Jörg Wacker said: “We are delighted to welcome the Industrial Bank of China as a new regional partner in China. CIB is one of the biggest banks in the world and like FC Bayern, stands for financial stability and reliability. This partnership underlines the strong appeal FC Bayern already enjoys in China and is another important step in expanding our brand and our network.”

Chen Jinguang, CIB Vice-President, said: “The cooperation with the world-famous FC Bayern is another important milestone for CIB and shows sport and finance standing shoulder-to-shoulder in China. For us, the cooperation between the CIB and FC Bayern is a symbol of the Chinese goal of further developing football and promoting cultural exchange between China and Germany in the spirit of the ‘One Belt, One Road’ initiative. We are therefore now making our contribution too.”

Wang Yu, General Manager of the CIB Credit Card Center, added: “The introduction of co-branded credit cards is only the first step in our strategic partnership. We want to use the FC Bayern cards as a bridge to offer our customers who are ardent football fans more service and convenience.”

Rouven Kasper, Bayern Munich Managing Director in China, said: “We are proud to welcome CIB as our new partner and will work together to deliver very special activities for our fans in China.”

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