Bayern Munich Ink DHL Partnership

Logistics provider DHL has become a platinum sponsor and FC Bayern’s new international partner for logistics and e-commerce.

The club and the corporation announced a new six-year agreement through 2020 at a press conference at the Allianz Arena in Munich on Friday. As the club’s logistics partner of many years DHL already ensures that FC Bayern official merchandising items arrive safely and reliably with fans. The Munich club will now also benefit from the international e-commerce expertise of the market leader in the logistics industry.

“FC Bayern has become a global player with a steadily growing fan base in diverse countries on every continent,” commented FC Bayern chairman Karl-Heinz Rummenigge. “We have just returned from our summer tour in the USA, which again demonstrated our enormous potential in international markets. Together with DHL as an experienced and world-renowned partner we want to expand our online touchpoints with our fans around the world and thereby continue to grow our international merchandising.”

“We are delighted with this strategic partnership with such a renowned partner as FC Bayern München. Using our range of services we will create an important foundation for the club continuing to increase its commercial success both at home and abroad,” commented Deutsche Post DHL chief executive officer Frank Appel. “Two strong and internationally well-known brands such as FC Bayern München and DHL will also benefit from each other within the framework of our agreed sponsorship partnership.”

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