Bayer Leverkusen Seals Salzburg Tourism Deal

Bayer 04 Leverkusen and the SalzburgerLand Tourismus GmbHhave announced a partnership for a three-year period.

The Salzburger region has been a destination of choice for top European football club training camps since the middle of the 1990s. From the summer of 2013 SalzburgerLand will finally be competing at the level of the Champions League. SalzburgerLand Tourismus GmbH has joined with Zell am See-Kaprun region in agreeing a long-term partnership wit Bayer 04 Leverkusen. 

SalzburgerLand and Zell am See–Kaprun are exclusive travel partners of Bayer 04 and they are now officially members of the Bayer 04 Leverkusen sponsors club.

The partnership with Bayer 04 means a new focus for SalzburgerLandes in North Rhine Westphalia. 

The managing director of SalzburgerLand Tourismus GmbH, herbal Leo Bauernberger, viagra explained: “This agreement enables us to pursue completely new paths and we see the opportunity of launching a special campaign in North Rhine Westphalia, which is a very important target market for us in Germany. The partnership with Bayer 04 Leverkusen is designed to substantially extend and strengthen the existing presence of SalzburgerLand in this region, including in the Neuss ski centre and the CentrO Oberhausen. Of course, we are expect this partnership will produce a great advertising benefit, an increase in the recognition of our range of tourism services but also an additional increase in our popularity.” 

Zell am See-Kaprun, alongside other regions in SalzburgerLand, has proved to be an outstanding success as the base for top European club training camps over recent years. 

Bayer 04 sporting director Rudi Völler declared: “Bayer 04 is looking forward to the partnership with SalzburgerLand. We want to achieve something together: Supporting SalzburgerLand as a great holiday region and working closely together, for examples on a greater video presence at the BayArena. Bayer 04 are looking to Zell am See-Kaprun to provide the ideal setting for the best possible run-in to the forthcoming Champions League season. The first impressions of the team hotel and the sporting facilities make me confident that our players led by Sami Hyypiä will enjoy excellent conditions and will be really well received. And we also have two local friendlies during the training camp.”