Bauhaus Sign First Ever Soccer Sponsorship with Dusseldorf

June 22, 2011

Infront Sports & Media has secured a deal on behalf of German soccer club Fortuna Dusseldorf to see workshop, house and garden specialist Bauhaus sponsor the club’s shirt on a one-year deal with an extension option included.

For BAUHAUS this is their first commitment as a main sponsor in German professional soccer and not only sees the company logo adorn the club’s kits, but also ensure exposure from numerous other advertising spaces in view of the TV cameras.

Heinz-Dieter Konrad, Managing Director of BAUHAUS, North Rhine-Westphalia, stated: “With the main sponsorship of Fortuna Dusseldorf our involvement in German football achieves another milestone. We consciously decided to go for Fortuna Düsseldorf and look forward to the challenging role as jersey partner.

“North Rhine-Westphalia is one of the strongest BAUHAUS regions with a high density of specialized centers, three alone in Düsseldorf. We operate one retail centre very close to the Fortuna office at the Flinger Broich and the BAUHAUS store in
Gerresheim is one of the largest DIY stores in Europe.”

Peter Frymuth, CEO of Fortuna Düsseldorf, added: “Through this deal we have taken another future-orientated step. With BAUHAUS we have a solid and reliable partner at our side that at the same time has a tremendous reputation. We are proud that BAUHAUS has selected Fortuna as its first jersey partner in Germany.”