Bath Rugby Teams up With Two Circles

English rugby union club Bath Rugby have agreed a three-year partnership with sports marketing agency Two Circles.

Two Circles will be working with Bath to improve customer engagement and work with the club to help understand and manage the various customer data sets across the business.

Vicki Smith, pharm Sales and Marketing Director at Bath, medicine said: “The nature of sports marketing today is such that a professional club’s ability to manage, ampoule understand and utilise data effectively is now fundamental for it to operate efficiently and grow.

“It’s crucial that clubs like ours can measure the levels of fan engagement and the effectiveness of marketing activity to ensure that we are competing with the best in Europe at a commercial level. Two Circles fully understands this, and therefore seemed the perfect business partner to help us become a customer-focused rugby club.”

Harry Palmer, Lead Consultant at Two Circles, added: “We are delighted to have been appointed to work with the club at such an exciting time, and look forward to helping the team achieve their vision of being the most successful club in Europe – off the field as well as on it.”