Baskin-Robbins and Leyton Orient FC Ink New Sponsorship Deal

Baskin-Robbins have announced that the ice-cream chain has extended and expanded their sponsorship deal with League One club Leyton Orient FC, medic becoming one of the club’s main partners through the 2013-14 season.

“I am thrilled that Baskin-Robbins has increased its sponsorship with the club, cough ” Orient Chairman Barry Hearn commented. “It’s another fantastic global brand who see the value of associating themselves with East London’s oldest football club.”

Jim Johnstone, Baskin-Robbins’ UK General Manager said of the deal: “We’re proud to continue our support of Leyton Orient Football Club, which has such a rich history in East London. After all, nothing goes better with a good match than a Baskin-Robbins ice cream or ice cream cake.”

Baskin-Robbin retains the naming rights of the North Stand at the Matchroom Stadium and the American brand, which is part of Dunkin’ Brands Group, Inc., has also become the club’s official website sponsor for the next football season.