Base Batteries Becomes Official Supplier to Hispania Racing
April 29, 2011
Base Batteries have reached an agreement with Formula One’s Hispania Racing, by which the Indian battery giants will become the official battery supplier of the racing team during the 2011 season.
Mr. Aditya Arora, COO, Base Batteries, stated: “We are thrilled to continue our international sporting partnership, this time with the Formula 1 Hispania Racing Team and look forward to a successful season. This is a natural progression, ensuring exposure for Base Batteries on a global stage in one of the world’s most prestigious sporting arenas, through its partnership with the Hispania Racing Team.”
He added: “As an official partner of the young F1 team, we will use the sponsorship both for brand building in key regions as well as offer ongoing opportunities for our business partners to get involved in this exciting racing event”.
Jose Ramón Carabante, President of Hispania Racing, said: “We’re very happy to have reached an agreement with Base Batteries, one of the leading battery companies in India. They will be an official supplier. We are setting the base for the project we are still shaping out since last year. I am convinced that this deal will help us to keep growing, enabling us to evolve into a more competitive team which desires to accomplish its targets”.
Colin Kolles, Hispania Racing Team Principal, stated that “for us India is one of the largest growing markets. By signing Narain, who is the number 1 Indian driver, we expected that Indian companies would support us. We are very proud to announce another Indian sponsor with Base who will help us to move the team forward.”
The three-year contract makes Base Batteries the “official Battery supplier” and the Base Batteries logo will be prominent on the racing car.