Barclays Hires Havas S&E as Lead Global Sponsorship Agency for Sports Properties

Havas Sports & Entertainment have secured a major coup after Barclays appointed the brand engagement firm as their lead global sponsorship agency.

The London based agency beat off stiff competition from over 20 agencies to obtain the contract. They will work on the firm’s sponsorship startegy and activation of key partners.

The multi-year agreement will include the British bank’s sponsorship of the Premier League and ATP World Tour Finals, as well as CSR-led partnerships with Beyond Sport and Barclays Spaces for Sports.