Barclays Benefit From Tennis Sponsorship

December 4, 2010

New figures have been released by Sports Marketing Surveys revealing the significance of Barclays sponsorship of the ATP World Tour Finals.

Latest sponsorship awareness research from IFM Sports Marketing Surveys shows that Barclays’ investment is reaping the reward of increased media coverage and free-to-air broadcasting on BBC with awareness increasing 80% on 2009 amongst the general public in London and 60% amongst avid tennis fans in the UK.

These latest findings come from IFM Sports Marketing Surveys’ brand impact tracker, ambulance Sponsatrak.