Barclays Banking on Premier League Sponsorship
By iSportconnect | March 17, 2016
Barclays have announced they will become the official banking sponsor of the Premier League from 2016-17 to 2018-19 seasons.
The banking group will cease to be title sponsors of English football’s top league from the end of the current season.
Barclays have been title sponsor of the Premier League since the 2001-02 season.
Nathan Homer, global head of sponsorships at Barclays, said: “The Premier League is moving to a new model without a title sponsor yet we could still see the benefit of maintaining our association with one of the most successful sports brands in the world,”
“The partnership will continue to offer us many assets such as tickets that are valued by our customers and clients, as well as helping maintain our long established commercial relationships with the Premier League and many clubs.”