Barclays Announces Lucrative Premier League Extension
By Community | July 12, 2012
Barclays have agreed a three-year extension to their Premier League deal with the major british bank remaining a global sponsor of English competition until 2016.
The agreement includes the global title sponsorship of the Premier League and exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising rights, match day tickets and hospitality as well as joint community activity.
Barclays and the Premier League will continue the successful Barclays Asia Trophy tournament and the Barclays Premier League Trophy Tour that will next visit Africa and the USA.
The Barclays Premier League is broadcast for over 185,000 hours a season reaching 212 territories and over 650 million homes with a cumulative global audience of 4.7 billion.