Barcelona to Work with European Commission on Quit Smoking Campaign

The European Commission and FC Barcelona will work together on a ‘Quit Smoking with Barça’ campaign.

‘Quit Smoking with Barça’ is the latest initiative of the award-winning “Ex-Smokers are Unstoppable” campaign.

This is the first time that the European Commission has collaborated with a sporting partner that reaches millions.

The programme aims to promote the the many benefits of quitting smoking.

‘Quit Smoking with Barça’ offers supporters of Barcelona, football and sport in general, a personalised health training programme with daily quit smoking tips.

The campaign will be powered by iCoach, a free, proven digital health tool already helping almost a quarter of a million people across Europe (to give up smoking for good.

“Through this collaboration we will seek to help football supporters across Europe to take back control of their health and their lives, encouraging them to be as passionate about their health as they are about the “beautiful game”,” said FC Barcelona President, Sandro Rosell.

“We feel proud to be here today and to work side by side with the European Commission to improve the health of our supporters and all fans of football. At Barça we firmly believe in our slogan ‘more than a club’ and we promote values of respect, health and social commitment. “

John Dalli, European Commissioner for Health and Consumers said “I am delighted to work together with FC Barcelona to help Europeans keep away from smoking… Using the universal language of football, we can support more Europeans in their efforts to quit smoking and becoming unstoppable ex-smokers for life.”{jcomments on}