Barcelona Signs Castle Lager as Official Beer Brand in Club’s First Ever Deal with African Company
July 29, 2013
Barcelona have signed an historic partnership with CASTLE Lager, sale for the company to become their official beer brand in Africa.
The three-year agreement marks the first time the Catalans have signed a partnership agreement with an African based firm.
CASTLE Lager will exclusively be Barcelona’s official beer brand across most African regions, except for select countries where CASTLE Milk Stout will be the Official African Stout of the club.
Javier Faus, Vice President of the Economic and Strategic area at FC Barcelona said: “We are delighted about signing this partnership with a world renowned brand such as CASTLE Lager and CASTLE Milk Stout.
“We share with them our passion for football and supporters in a very important market such as Africa.