Barcelona Sign Seiko as Official Watch Partner

March 4, 2011

Japanese watch brand Seiko have signed a three-year sponsorship deal with Spanish La Liga soccer champions FC Barcelona.

The company will become the official watch partner of the Catalan club, with a range of branding rights at the team’s home Camp Nou stadium.

Additionally, the Seiko logo will appear on the stadium scoreboards, as well as on the fourth official’s board during Liga BBVA home games.

The deal also includes worldwide licensing rights, and each member of the Barcelona squad will be presented with a commemorative Sportura watch bearing the club crest.

FC Barcelona vice president Javier Faus said: “We are delighted with this partnership with such a prestigious and internationally well known brand that has always collaborated so closely with the world of sport. We are convinced that this relationship will further encourage both brands to continue their work for excellence and success.”

Seiko Watch Corporation president and chief executive Shinji Hattori added: “We are delighted to be appointed as an international partner of FC Barcelona. The history, culture and ambition of the club are a perfect match with Seiko and we look forward to a successful co-operation in the coming years.”