Barcelona Secure Saudi Bank Deal

Spanish Primera Division giants Barcelona have secured a new commercial partner in the shape of Saudi Arabian Bank, cialis Samba Financial Group.

Samba is now an official sponsor and official bank of the Catalan club in Saudi Arabia as a part of the deal.

Barcelona vice-president Javier Faus said: “This association will reinforce our presence and positioning in the Middle East because two leading lights in their respective areas, sport and finances, are joining forces to work together to achieve common goals, such as satisfying our fans and Samba’s customers.

“We have chosen this organisation as the official bank in Saudi Arabia for its prestige and international recognition and for the great passion they’ve shown towards Barca and all it represents. We are sure that the agreement with Samba will be very beneficial to both parties.”

The three-year deal demonstrates the increasing appetite for football in the country, having earlier this month secured the hosting rights for the 2014 Gulf Cup of Nations after the competition was withdrawn from Iraq.

Samba board member Zaki Al Mousa added: “This winning association will hugely strengthen Samba’s position as the main card issuer in Saudi Arabia.

“We believe that we understand the life of our customers and our effort is to give them more chance to take everywhere the winning passion of one of the most important football teams in the world, with all the first-class benefits of Samba’s credit cards.

“This agreement also highlights our brand commitment to open up a world of entertainment, excitement and possibilities to our customers.”