Barcelona Receive Bollywood Actor as India Ambassador
October 24, 2011
Spanish soccer giants FC Barcelona has reportedly acquired Bollywood actor Ranbir Kapoor as it’s brand ambassador for India as it looks to compete in a populated market dominated by English Premier League clubs.
According to the india based Economic Times the deal will be officially announced next month and will involve the actor promoting the club in India.
Kapoor said: “It is a huge fan moment for me. To be associated with a team that boasts of names like Messi and Xavi is just awesome. My role is to do my bit as a Barca fan. In fact, I was too tongue-tied, when Messi spoke to me.”
The Catalans also plan to tie up with brands that Kapoor endorses – Pepsi, Tata DoCoMo, Panasonic, Nissan, John Players and Hero Moto-Corp, the report added.
The European champions are entering a market that already includes English teams like Manchester United, Liverpool and Chelsea who are also looking for an India impact, aimed at profiting from the growing interest in the sport in the country.
FCB had recently tied up with Delhi-based Conscient Football to launch the FC Barcelone Soccer Camps, a talent-scouting project that is scheduled to kick off in January next year in the National Capital region.