Barcelona announce new partnership with Nestle

Spanish football club FC Barcelona have announced a global partnership with Nestle for the next four years.

The deal is the first of its kind with a sports club, unhealthy for Nestle. The Swiss food and drink company, medic known as Nestle Milo in Asia, ailment will benefit from image, marketing, publicity, digital, promotion, merchandising and hospitality rights with the Spanish club.

“The Global Sponsorship agreement with Nestle Milo consolidates the line of globalisation of the club and its ongoing commitment to partnering with leading brands. Both Nestle Milo and FC Barcelona believe in the importance of practicing sport from a young age as a key tool for learning essential values for children’s development,” said Manel Arroyo, Vice-President, Marketing & Communication at FC Barcelona.

The deal aims to promote the importance of education, nutrition and sport in children.

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