Barcelona agree 3-year Betfair deal

FC Barcelona and Betfair have signed a global agreement that makes the online betting company one of the official global partners of the club for the next three seasons.

As a result of this agreement Barcelona and Betfair will be collaborating in different areas such as image association rights, health visibility of branding on the Camp Nou LED system, and a variety of digital benefits.

Betfair will also have access to the players to create promotional material and develop marketing campaigns.

FC Barcelona’s Vice-President of Marketing and Communication, Manel Arroyo said: “FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports betting.”

“We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”