Bahrain International Circuit Signs AudienceView as Fan Relationship Management Solution

Bahrain International Circuit (BIC), “the Home of Motorsport in the Middle East,” has agreed a deal to utilise AudienceView e-commerce and fan management solution.

“Based on our research, AudienceView has proven itself to be a company that deserves every accolade. As such, we look forward to exploring avenues in which AudienceView can improve the way BIC rolls out unforgettable motorsport experiences, such as the Formula 1 Gulf Air Bahrain Grand Prix, to our customers,” said BIC Chief Executive Shaikh Salman bin Isa Al Khalifa.

BIC’s remote sales are made possible through mobile box offices and multiple white-label websites, which keep the circuit’s brand front and center at all times. Fans enjoy a unified shopping experience, including the ability to purchase tickets, merchandise and event parking in the same transaction. 

“We are proud to welcome Bahrain International Circuit to the AudienceView family. In doing so, our solution is now powering ticketing for three of the world’s major Grand Prix nations – Bahrain, Singapore in partnership with TicketWorld, and Australia in partnership with Foxtix. We look forward to providing our flexible solution to meet the growing needs of this world-class venue in Bahrain for many years to come,” said Jeff Koets, Vice President of Sales and Marketing for AudienceView.