Badminton World Federation Launch YouTube Live Streaming Channel

The Badminton World Federation (BWF) has announced the soft-launch of an official live streaming and video-on-demand channel on YouTube. The channel is a product of the BWF’s ongoing partnership with Google.

The online channel at BadmintonWorld.tv will offer free online streaming of at least five matches per day, although the Federation stated that viewers in a tournament’s local region may be denied access to the channel.

The channel will run throughout the entire OSIM BWF World Superseries calendar, an annual competition running from January to December, and online streaming will begin for the five Premier editions of the Superseries from the round of 16 matches.

Dr Kang Young Joong, president of BWF, said: “This is another initiative from the BWF to reach out to more fans across all continents. This is also in line with the BWF’s aim to use different media platforms to raise the profile of the sport and the players.”