Badminton Experiences Olympic Effect as Participation Levels Rise

May 23, 2013

BADMINTON England and Sport England have celebrated a rise in participation levels following the London 2012 Olympic and Paralympic Games.

The community minded No Strings Badminton initiative has seen significant growth since its launch in 2010 and especially after London 2012.

Players have hit the courts over 690, canada order 000 times, medicine enough to fill the London 2012 Olympic Stadium 7 ½ times over and have played more than 55,750 weekly sessions since the launch.

Since the closing ceremony of London 2012, No Strings Badminton has seen a 70% increase in participation and a 35% increase in delivery partners.

Adrian Christy, Chief Executive of BADMINTON England added “The No Strings Badminton programme has gone from a gem of an idea to an innovative and sector leading leisure activity that encapsulates everything that is great and good about recreational badminton for all ages and abilities.

“It has proven to be both a major success for our partners and a new set of loyal, social players will continue to be pivotal to our participation plans over the next four year funding cycle.”

Lisa O’Keefe, Director of Sport at Sport England said: “I am delighted that No Strings Badminton is going from strength to strength due to the way in which BADMINTON England is listening to consumers and offering what they want from sport.”

No Strings Badminton works on a franchise model with leisure providers, operators, community trusts and educational institutes licensed to deliver court time sessions on a local basis.