Badminton England Nets Partnership Deal With 12BET
By Shantanu Srivastav | July 19, 2018
Badminton England has announced a new partnership with 12BET which sees the online brand become the Official Betting Partner of the YONEX All England Open Championships for the next three years.
The collaboration will start at next year’s tournament which takes place at the Arena Birmingham between the 6 – 10 March.
The deal between the governing body and 12BET was arranged by Sport Collective, a UK-based sports marketing agency.
Adrian Christy, Badminton England’s Chief Executive, commented: “We are constantly seeking partners who will not only enable us to further develop the Championships but who will bring greater fan engagement and experiences across our events and activities – I am really excited with some of the plans that 12BET have for our flagship event.”
12BET CEO, Rory Anderson, added: “We are impressed by the huge reach of the YONEX All England Badminton Open Championships, especially in Asia which is a key market for 12BET. For this reason, we are pleased to be able to sign a three-year partnership agreement where we can promote our betting services to a large, engaged audience.”