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Badminton England Appoints Sue Storey As CEO

By Community | February 22, 2022

Badminton England, the governing body for the country’s sixth largest sport, has today announced the appointment of Sue Storey as Chief Executive Officer.

Sue joins from Volleyball England, where she is currently Chief Executive. Whilst there, she provided leadership in the collaborative development of a new ten-year strategy, secured increased funding into the sport for performance athletes, improved commercial income and drove a huge increase in junior participation across the country.

With her focus on culture and people, she delivered a complete overhaul of the organisation, ensuring that the sport is now more engaged and transparent, putting the volleyball community at the heart of ongoing developments.

Prior to this Sue spent eight years at the Sports Grounds Safety Authority (SGSA) for and made a significant contribution to improving safety, security and service at major sporting events across the UK and abroad. Sue has worked with top level football clubs in England and Wales and led the SGSA’s first ever partnership with the England and Wales Cricket Board.

Badminton England Chair, Mike Robinson, said: “Following a rigorous search process, I am thrilled to be able to welcome Sue as our new CEO. She brings not only great knowledge and understanding of what it takes to run a successful national governing body, but she also has a real passion for sport and for badminton in particular.

“Sue is a leader with vision, who puts people first and I know she will be a tremendous asset to Badminton England.  I am confident that under Sue’s leadership, we can unite the badminton community around a shared vision for our sport.

“This appointment and that of Morten Frost, ex-world number one, as Performance Director last week, are key to the future of our sport. There is a feeling of great excitement and optimism as we enter the new Olympic cycle and I look forward to working with them both.”

Sue Storey said: “It is an honour and a pleasure to take on the role of leading Badminton England as Chief Executive. I am passionate about sport and have worked tirelessly to improve the experience of sport for everyone.

“Badminton is a fantastic sport that I have been involved in for over 30 years, through four badminton playing kids, a badminton playing husband and an extended family who have played and volunteered for many decades. I was a club level player myself and still occasionally pick up a racquet to feed shuttles for my kids.

“I am very clear we need to work in a collaborative and engaged way with the badminton community to succeed in our ambitions. Together we will achieve the stated vision of becoming one of the nation’s most popular sports and consistently winning medals.”

Sue will take up her appointment on Monday 9 May 2022.

Mike Robinson added: “Badminton England would like to thank Pete Fitzboydon for stepping into the role of Interim Chief Executive, which he has performed since October last year. Pete will remain with us to ensure a smooth transition and provide a comprehensive handover. During his time, Pete has started to build the foundations for the future, including the development of our action plan following UK Sport’s review of our performance programme. The Board wishes Pete every success for the future.”

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