B4 Capital Secure Media Rights For Italian Rugby National Team
By iSportconnect | November 12, 2014
International sports and entertainment media agency B4 Capital has agreed a deal for the global media rights of the Italy national rugby union team.
The deal was agreed with the sport’s governing body in Italy, buy Federazione Italiana Rugby, and will run for four years starting from the 2015-16 season.
According to the federation, it beat off two rival bids for the rights.
The federation’s president, Alfredo Gavazzi, said that the deal had guaranteed a “significant return” to the governing body, despite financial details not being revealed.